How to Recruit Millennials with Corporate Branding
Millennials – and their younger successors, “Generation Z” – are claiming their own in the work world. As new or recent graduates with up-to-date educations and a great deal of enthusiasm, these generations have much to offer businesses on the rise.
Young workers today differ from their predecessors in numerous ways, which means that “old school” recruiting techniques often go unnoticed. To reach young talent, you’ll need to keep these tips in mind:
Know your audience.
Who are the millennials? Where do they congregate? Which media do they use to tell the stories that matter to them and to have the conversations that define and shape their view of the world?
Until you know the answers to these questions, your attempts to recruit the best and brightest young talent will be a “shot in the dark” at best – and a waste of time and money at worst. Spend some time researching the types of people who are your ideal candidates, and focus your corporate branding efforts in their world.
Tell an authentic, personalized company story.
When you recruit, you have one essential question: “How can this person help our business?” When they look for work, millennials have a similar question: “How is this company the right place for me?”
Improve your company’s culture, boost retention, and increase productivity by telling an authentic, personal story about your corporate brand and mission. Take advantage of internet-based media like video, photos, and blogs. You’ll automatically draw in the candidates whose personalities “fit” with your story, improving the quality of your candidate pool.
Embrace the “newest thing” in technology.
Millennials came of age alongside social media platforms like Facebook and Twitter. Generation Z is coming of age on “next-gen” social media platforms like Instagram, Snapchat, and Vine. When you tell an authentic story, get excited about the wide range of technological platforms and support tools to help you do it. Embrace the wide range of genres the internet offers, from traditional text-based blogging to video and Snapchat filters, and incorporate it into your story.
At Burnett’s Staffing, our recruiters specialize in knowing how to recruit millennials and target each generation’s “best and brightest,” so you find the staff you need at every level of expertise. Contact us today to learn more about our staffing services in Dallas, Irving, Fort Worth, TX, and beyond.
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